My Blog

Search Engine Marketing

Friday, January 15, 2016

Search Engine Marketing (SEM) Tactics acre activities which align and support the overall SEM Strategy.  When someone makes a search in google - they are looking for an answer to a question.  Google attempts to match the best answer to the question.  The search engine results page (SERP) displays in descending order the answers that google thinks are most relevant to your question.  Ranking on the SERP is a function of Trust and Authority.  Read More

How to Blog for Authority

Tuesday, December 01, 2015

If you have been following my blog, you will know that since Penguin killed the charlatans, I have been keen to help my peeps build authority the right way - by providing information that is helpful and useful to your customers and other inquiring minds.  Depending on who you are and what you happen to be pondering at any given moment, you are likely to jump on the Google or Bing to get an answer to your question.  In fact, Google answers a question over a billion times a day.  And no surprise, Google wants to answer your question better than Bing so that you keep on using Google.  Read More

What is the Search Engine Results Page (SERP)

Saturday, November 14, 2015

SERP, SERP,What is it and why do I care? The Search Engine Results Page (SERP) is obviously the page you look at after doing a Google (or other search engine) search.  Your ranking on the SERP is relevant because.... well, no one looks at anything past the first page. And with mobile, it's even more extreme  Read More

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